WoodBiz Africa magazine and SA Forestry Online have joined forces to create a combined platform providing richer content, enhanced services, and broader coverage, all while maintaining the quality and trust both platforms are known for
ForSawn Media, the publisher of WoodBiz Africa, has acquired SA Forestry and its related media offerings, effective 1 September 2024. The merger consolidates the efforts of both platforms into a new brand, symbolising our enhanced capacity to serve the forestry and wood products sector.
SA Forestry is an iconic brand and an invaluable voice and record of the development of the forestry industry in Southern Africa. SA Forestry’s long-time editor, Chris Chapman, is the Contributing Editor and part of the team ensuring a seamless transition and continuity in the quality of content you have come to expect.
WoodBiz Africa’s strength lies in its expanding audience of architects, engineers, designers, developers and suppliers in the built environment while serving foresters, sawmillers, wood processors, kitchen, furniture and shopfitting manufacturers, researchers, engineered timber products producers and the woody biomass industry.
WoodBiz Africa & SA Forestry presents comprehensive and insightful coverage of the circular forest-based bioeconomy in Africa. We are committed to delivering the best content about and for our sector.
Who we are
At the heart of ForSawn Media is the passionate dedication of two women, Mickey Petersen and Joy Crane. Together, we have 66 years of experience serving Africa’s forests, wood-based industries, and value chains. We founded ForSawn Media in January 2021.
Mickey Petersen is the Sales Director and has accumulated a formidable wealth of encyclopaedic knowledge and contacts from her 38 years in the sector. She has devoted her career, energy and passion to the sector’s people, their services and products.
Joy Crane is the Publishing Director. She is a qualified and experienced journalist and editor in the forestry, sawmilling, furniture manufacturing, skills development, business incubation and wood products industries. Her background includes a master’s degree cum laude and 17 years as an education, training and development practitioner (ETDP), sector skills advisor, small business coach, and mentor.
SA Forestry Online
The website is currently receiving around 12 000 visits per month, and focuses on providing news, info and analysis on forestry in South Africa and related topics, including:-
- Forestry operations: planting, tending, harvesting.
- Timber processing, sawmilling and pole production
- Fire protection + pests and diseases
- Loading, transport and logistics
- Tree breeding and research
- Certification
- Education & training
- Land preparation, grinding and mulching
- Rural development
- Natural forests and indigenous trees
- Environment
SA Forestry Online eNews
This electronic newsletter is mailed out to approx. 4 600 subscribers and forestry stakeholders monthly. It includes current news and features links to the website and online magazine.
SA Forestry Team
Content & Editor – Joy Crane - joy@woodbizafrica.co.za
Advertising Sales – Mickey Petersen – mickey@woodbizafrica.co.za
Publishers
SA Forestry magazine is published by ForSawn Media (Pty) Ltd.
Managing Director: Joy Crane / Mickey Petersen
Address: 7 Newmark Street, Napier 7270
Tel: 082 330 0777


























