Ponsse chairman Juha Vidgren with one of the company’s earliest machines.

Ponsse is the most reputable company in Finland in 2018, according to T-Media’s Reputation & Trust survey.

Ponsse was evaluated to be excellent in all eight dimensions of reputation that were measured in the survey. In addition, the company was assessed to be historically good in terms of social responsibility and the ability to renew itself.

The Supercell game company placed second and the lift manufacturing company Kone was placed third.
According to Riku Ruokolahti, T-Media’s Development Director, the set of indicators used in the survey is challenging due to its varied nature, and success in one dimension is not enough to reach the top.

“In order to increase trust, product and service evaluations must be supplemented by collecting positive views especially on openness, transparency, acting as an employer and appropriate overall business behaviour. Ponsse is an example of a company that has been successful in all dimensions. It is committed to developing the well-being of its employees and the whole surrounding community. Ponsse has also taken care of dialogue and interaction in a comprehensive way – not just by successfully selecting sponsorships,” he said.

The award was handed to Juha Vidgrén, Chairman of the Board of Ponsse Plc, by Finland’s Prime Minister Juha Sipilä.

Juha Vidgrén said Ponsse’s success was based on the ability to manage challenging situations.
“Ponsse has come a long way since the depression of the early 1970s, when the first PONSSE forest machine was completed in Vieremä. At that time, there was no capital, no engineering skills, no machine-building study, not even the company’s own factory hall. Our success of today is based on winning the challenges of the early days. These starting points still serve as the foundation for the determined management of customers, persistence, tolerance for uncertainty, appreciation for work and the expertise of personnel, and flexibility. The brightest goal has always been to manufacture the best forest machines in the world. “

“In the tightening competition for skilled workforce, reputation plays an important role. A good reputation supports our own recruitments, while also increasing the appreciation of the whole forest machine industry, which is facing its own challenges in attracting workforce. Reputation also contributes to the pride employees feel for their work. The role of every Ponsse employee is important as a part of the whole,” Juha Vidgrén said.

More than 6 600 Finns participated in the survey.