New MD for Bell sales operation

November 2, 2016
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Menzi Dumisa

Managing Director of Bell Equipment Sales South Africa (BESSA), Bokkie Coertze retires from the MD position in December 2016. The current BESSA Financial Director, Menzi Dumisa, will take over the reins from Bokkie.

Dumisa joined Bell Equipment in December 2007 as BESSA Financial Manager and became Financial Director in May 2011. In March 2015 his responsibilities were extended to include Bell-owned Africa operations as part of a group-wide restructuring process.

"Bokkie has been a driving force during his tenure as MD, providing motivation to his team and support to our customers during both the bullish times and the cyclical troughs. We thank him for his loyal service and leadership over the years and believe that Menzi will play a dynamic role in the business going forward to ensure that we are able to keep meeting the service levels that our customers have come to expect from Bell," commented Bell Equipment Group Chief Executive, Gary Bell.

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Bokkie Coertze

Coertze joined Bell in September 1986 as the Branch Manager of Bell Pietermaritzburg during which time he was awarded Branch Manager of the Year for two consecutive years. Three years later he was promoted to National Operations Manager based at the Bell Head Office in Richards Bay and was thereafter promoted in 1995 to Managing Director of BESSA based in Jet Park, Johannesburg.

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